of the strategic planning process or strategic
review of a business. It primarily involves scanning the internal
environment in light of identifying and understanding the internal
Strengths and Weaknesses of a business. This is coupled with a scan of
environment – scanning the external environment enables a business to
identify and understand the opportunities and threats. It is
conduct a SWOT analysis for your business plan. The SWOT analysis is a
summary of the external and internal environment analysis. You can also
consider it to be a corporate appraisal.
How do I go about drawing a SWOT Analysis?