Sample Poultry Farming Business Plan

Poultry House Project CC | Marketing Plan



POULTRY HOUSE PROJECT CC Sample Business Plan Current Page: 45 Business plan outline Page: ... 41 42 43 44 45 46 47 48 49 50 ... » Next Page 11. MARKETING PLAN The marketing efforts will focus on identifying and understanding the ever changing needs and preferences of the customers in order to satisfy them. The marketing mix will drive the customer value proposition of the project. The following is an account on the product, promotion, place and packaging that will be applied to the selected market segment. 11.1 PRODUCT The main products of the project shall be the eggs produced by the layer birds. The project will strive to improve the quality of the eggs produced and sold by providing the right nutrition and environment condition for the layers. Other products to be sold by the project will include the manure resulting from chicken droppings. Manure is a desirable fertilizer that is highly sought after by farmers and flower growers. Additionally, the project will sell layers (cull hens) that become unproductive (around 70 -110 weeks). Cull hens are considered to be a delicacy for most consumers and as such, the business will be in position to sell these at lucrative prices. » Next \| Marketing Plan (Continued) Previous \| Next Home \| How To write A Business Plan \| Sample Business Plans \| Concise Business Plan Template