The marketing efforts will focus on identifying and
understanding the ever changing needs and preferences of
the customers in order to satisfy them. The marketing
mix will drive the customer value proposition of the
project. The following is an account on the product,
promotion, place and packaging that will be applied to
the selected market segment.
The main products of the project shall be the eggs
produced by the layer birds. The project will strive to
improve the quality of the eggs produced and sold by
providing the right nutrition and environment condition
for the layers. Other products to be sold by the project
will include the manure resulting from chicken
droppings. Manure is a desirable fertilizer that is
highly sought after by farmers and flower growers.
Additionally, the project will sell layers (cull hens)
that become unproductive (around 70 -110 weeks). Cull
hens are considered to be a delicacy for most consumers
and as such, the business will be in position to sell
these at lucrative prices.