This segment is composed of individuals with a personal computer at home. In most cases, these users have a desktop computer or laptop connected to peripherals such as a domestic scanner, printer, modem or fax machine. Home computer users utilize computer resources for general computing tasks, entertainment, research, social networking, online shopping via e-commerce, professional work, gaming and much more. The needs and preferences of this segment centre around the following:

• Most home users have problems with computer virus attacks and therefore require entities that can help them permanently eliminate such attacks. They require anti virus solutions, system registry clean up solutions and computer formatting and restoration solutions in some instances.
• Another need is the installation and configuration of peripherals such as printers, scanners, external CD ROM devices and other devices. Home users usually have a challenge when it comes to device controllers or what is commonly referred to as drivers.
• Some homes are equipped with more than one laptop or computer and linking or networking is important in order to share resources such as internet facilities, printers, scanners and much more. Home users, in this instance, require the services of Information Technology solution providers to assist them with their needs in this regard.

• Small business users seek reliable, efficient and affordable website development solutions. Most small businesses seek website development services as they understand that it forms part of a key competitive strategy and creates an online presence so as to attract customers over a wide geographic area.
• Their needs also encompass affordable and effective marketing/ promotional materials
• They also seek assistance with the installation of software products ranging from operating systems, office packages, accounting system software, inventory management software, front and back office software, performance management software and many more.
• Computer networking is another important need for small businesses as they usually have more than one computer and find it important to share resources such as printer and scanning systems.

• In terms of website development, a number of medium enterprises require static websites that do not require very frequent updating
• They require professional designs in terms of branding material such as business cards, logos and brochures
• Medium business IT users in some cases also require outside IT trainers to assist with developing staff and training

• Advanced networking solutions: Large businesses are interested in advanced strategic computer networks to facilitate information sharing, resource sharing, communication and much more. These networks include: wide area networks, local area networks, and virtual private networks, regional and global networks. There is also a need for private and secure intranets.
• 24 hours on the clock IT related support
• Professional and high tech brochure, presentation and other marketing material design
• Advanced website such as e-commerce platforms, website portals, database content management solutions
• Data warehousing solutions
• Content Management
• Master data management solutions
• Advanced systems such as JD Edwards and Oracle solutions 
• Application Integrity Management Solutions