The nature of the business falls under the Information and Communication Technology (ICT) Industry of South Africa. The industry is diverse and contributes lucratively to the growth of South Africa. In addition, the industry is well recognized for its creation of employment. Between 1991 and 2001, the size of the South African ICT workforce ranged between 45 000 and 60 000 employees and most of these where employed by financial, information technology, business and manufacturing sectors. 

The size of the Information Technology Industry in South Africa is currently estimated at US$8.8 billion or R67.7 billion. This can be presented under the following categories:

• IT Services – 39%
• Multiuser Systems – 8%
• Single User Systems – 21%
• Data Communications Equipment – 9%
• Packaged Software  - 19%
• Other industry Specific – 5%

Growth in the past has been driven and will continue to be amplified by public and private training institutions that produce well over 20 000 people who pass ICT courses per annum.

The industry is projected to grow to around US$13.0 billion or 97.5 billion in 2013.  The Information Technology spending growth is noted to be easing further in 2009 as a result of the economic slowdown before recovering in 2010 and 2011. Despite the effects of the economic slowdown, the boom in infrastructure projects as catalyzed by the 2010 Fifa World Cup has helped to encourage IT spending and enhance the growth. The Information Technology industry will offer greater opportunities in the years to come.

• Website developers and programmers
• Networking solution providers
• Software developers
• Hardware developers
• E-commerce providers
• Other IT solution providers
  

The key  success factors include:

The provision of fast and reliable services

• The location of the business is an important factor. The location has to be easily accessible to the customers, suppliers, employees and other stakeholders
• Keeping up with the latest developments in terms of website engineering, PC repairs and maintenance, software and hardware development
• Responsiveness is also a key success factor as customers seek fast responses in instances where their computers are down and many other scenarios
• Reputation and trustworthiness: customers seek Information Technology solution providers that are known for providing excellent service. Essentially these get the job done right the first time

The factors limiting new entrants in the industry primarily include: