Business Plan

Comprehensive Business Plan Guide

  • Home
  • About Us
  • Sample Business Plans
  • Resources
  • Contact Us

  • You Are Here
  • »
  • Home
  • »
  • External Environment Analysis - Internet Cafe Business Plan

Sample Business Plan

AfriNET IT Solutions | External Environment Analysis







TitleContentsExecutive SummaryIntroductionExternal Environment AnalysisIndustry AnalysisMarket AnalysisSWOT AnalysisMarketing PlanHuman Resource PlanTechnical and operational planMonitoring and Evaluation PlanRisks and IssuesFinancial PlanAction Plan

























AFRINET IT SOLUTIONS
Sample Business Plan


Current Page: 5
Business plan outline
Page 1  2  3  4  5  6  7  8  9  10 . . .                                                                             »  Next Page



2.0 ANALYSIS OF THE EXTERNAL ENVIRONMENT, INDUSTRY, MARKET AND INTERNAL ENVIRONMENT


2.1    EXTERNAL ENVIRONMENT ANALYSIS


This includes an analysis of the Political, Economic, Social, Technological, Legislative and Environmental changes taking place. The analysis outlooks as to whether these will be opportunities or threats to the business.


Political Changes
The South African Government has set up a number of small business support initiatives through the Department of Trade and Industry; these include: Small Enterprise Development Agency (SEDA) and the National Youth Development Agency NYDA (previously known as Umsobomvu Youth Fund). These are aimed at promoting small, micro and medium businesses. The agencies will be an opportunity for the business as it will have access to support in terms of assistance with the development of a comprehensive marketing strategy and plan, financial and accounting systems, branding and so forth. There is also support in terms of skills development and training as a result of the establishment of Sector Education and Training Authority (SETA). South Africa has looked at various policies and initiatives aimed at growth, empowerment, procurement and other factors. Key opportunities will include:

  • Broad Based Black Economic Empowerment
This is essentially a policy that focuses on growth and helping South Africa realise its full economic potential while taking into account employment equity. It will be an opportunity for the business.

  • Industry Charters – ICT Charters
Industry Charters such as the ICT Empowerment Charter will also be an opportunity for the business. It comprises of Broadcasting Electronics, IT and Telecommunications sub-sectors and looks into aspects such as preferential procurement, Skills Development, Employment Equity, Management and Control, Equity Ownership and other factors within the ICT context.

Other developments in term political changes that will be an opportunity to AfriNET IT Solutions include: Affirmative Procurement, Local Economic Development, Accelerated and Shared Growth Initiative for South Africa and the Integrated Development Plans.

Economic Changes
There are a number of economic changes taking place in South Africa. The economic slowdown has had an adverse effect on the economy of South Africa as evident from the declines in manufacturing, mining, agricultural and other sectors. The resulting unemployment has resulted in reduced numbers of people with buying potential and hence an adverse impact on existing and potential businesses. The recession has led to the tightening of budgets by public and private institutions. Individuals have also been noted to not easily part away with their hard earned money. On a positive note, this year has seen the fall of interest rates and this is sure to be an opportunity for the business as its conception and realisation will depend on borrowed funds. Borrowed funds attract interest as a cost and therefore if the interest rates are low then the cost of borrowed funds is less.  Inflation is at an average of about 7%, rising prices continue to have a negative effect on the economy. However, this is likely to increase as there is potential for Eskom to increase the electricity prices by 45% thus posing threat to the business.
Social Changes
South Africa has a relatively high crime rate and this is likely to be a threat for the business as it will be forced to incur expenditure on security instruments and gadgets such as alarm systems, burglar bars and lock systems. The current socials ills in the country and indeed the rest of the world may also pose threat on the life cycle of employees in the business. This includes social ills such as Aids/ HIV pandemic and the surfacing incidence of the Swine flu.

On a positive note the IDP applicable to Gauteng region looks into the development of more social centers and a majority of these are to be integrated with Information Technology advancements. The growing population coupled with the growth in double income families will be an opportunity for the business.
Technological Changes
Technological changes taking place will be an opportunity to the business as it will have access to the latest Information Technology computer diagnosis software, networking platforms, devices and much more. The momentum gained by open source software could provide the business with free software that is capable of producing advanced websites and promotional material to mention a few uses. With signs of cellular phone network prices declining, the business could be open to capitalise on low priced mobile internet options.  The business will be open to internet marketing and e-commerce opportunities which will expand the market for it.
Environmental Changes
A key opportunity emanating from environment changes is the movement towards electronic waste recycling. eWASA – e Waste Association of South Africa is an electronic waste association in South Africa. It is a platform aimed at driving the recycling of electrical and electronic waste. The business can support this drive as a lot of faulty parts from clients computers will be kept for disposal. These could simply be put in the pipeline for recycling as e-waste. An additional stream of income could be generated as a result.
Legislative Changes
The business will have to comply with the laws of the Republic of South Africa. There is a threat of the business not being fully able to comply with laws and regulations.  Particular attention will have to be placed on complying with anti piracy laws and Information and Communications Technology Laws. The Information and Communication Technology law addresses and focuses on the legal risks posed by information technology, information security and management. The business will have to observe the following acts amongst others:

  • Income Tax Act
  • Occupational Health and Safety Act
  • Employment Equity Act

  • » Next | Industry Analysis

Previous  |  Next

Home |  How To write A Business Plan | Sample Business Plans |  Concise Business Plan Template


Disclaimer Notice | Privacy | Sitemap  Copyright © 2011  All Rights Reserved  www.business-plan.co.za

Template by OS Templates