Sample Business Plan

AfriNET IT Solutions | Monitoring and Evaluation Plan

AFRINET IT SOLUTIONS
Sample Business Plan

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Business plan outline
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7.0 MONITORING AND EVALUATION

7.1 GROWING REVENUE

Objective	Grow revenue
Strategies	Initiatives	Measure	Target
Market Development	Identify new market segments	Turnover generated from new customers	55% per annum
Diversify the service base	Identify new sources of revenue	Revenue generated from additional services	1 per year

7.2 ENHANCING COMPETITIVENESS

Objective	Enhancing competitiveness
Strategies	Initiatives	Measure	Target
Enhance Customer Intimacy	Have a better understanding of the customers than the competitors Match services rendered with customer expectations	Conduct market survey and analyse the market	3 times per year
Improve the quality of service	Regularly service computer equipment Have passionate and committed employees	Quality control and assurance audits	4 times per annum
Enhance customer relations	Improve communication with customers Maintain and update a customer contact database	Increase in turnover	15% per annum
Create brand equity	Set up business website Create a logo, letterhead, business cards and distribute branded gadgets Demonstrate the application of shared values so as to emphasis the culture of the business. Advance community service activities such as participating in community projects and clean up campaigns. Facilitate customer intimacy initiatives such as researching the market to find out exactly what the customers require so as to deliver as per their requirements	Increase in turnover	15% per annum

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