Sample
Business
Plan
| Strategy
Formulation
(Continued)
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EXTRAVAGANT LUXURY BED &
BREAKFAST, CONFERENCE CENTER & RESTAURANT Sample Business Plan Current Page: 18 Business plan outline Page ... 11 12 13 14 15 16 17 18 19 20 ... » Next Page |
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| Strategy
|
Description
|
| Target
Market
|
Extravagant
Luxury
Bed
&
Breakfast
will
target
International Visitors and local
groups. The international customers will be comprised of
Sportsmen/women, corporate executives, and family visitors while the
local customers will be made up of groups from NGOs, Government
departments/ municipality, private and corporate institutions. |
| Market
Positioning
|
Extravagant
Luxury
Bed
&
Breakfast
will
position
itself as a new generation Bed
& Breakfast offering state-of-the-art accommodation and conference
facilities as well as a restaurant/ catering unit. |
| Customer Relationships | The
business
will
create
a
professional
and
personal relationship with its
customers by understanding their needs and preferences while profitably
satisfying them. |
| Operational
Efficiency |
The
business
will
aim
at
reducing
operational
cost whilst creating
operational efficiency. This will be achieved by implementing and
monitoring the easy but effective operational system. |
| Service
differentiation
|
The
business
will
aim
at
differentiating
itself
from its rivals and
competitors by maintaining operational efficiency and having the right
customer relationships. This will be achieved by employing the right
staff and training them on customer relationship management. |
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