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Sample Business Plan

AfriNET IT Solutions | Pricing & Distribution Channels




TitleContentsExecutive SummaryIntroductionExternal Environment AnalysisIndustry AnalysisMarket AnalysisSWOT AnalysisMarketing PlanHuman Resource PlanTechnical and operational planMonitoring and Evaluation PlanRisks and IssuesFinancial PlanAction Plan
AFRINET IT SOLUTIONS
Sample Business Plan

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Business plan outline
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3.4.2    PRICING


In the initial stages of the business, AfriNET IT will adopt a penetration pricing approach by essentially pricing its service solutions slightly lower than its competitors. Once the business has penetrated the market, it will change its pricing approach to competitive pricing where it will price its services in line with that of competitors. Once the business is established and has built a reputation, a value based pricing approach will be adopted.

3.4.3    DISTRIBUTION CHANNELS


The business will adopt a direct method of distribution meaning that it will not make use of distributors or agents. It will serve the end users of its services directly.


Distribution Channel


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