Sample Business Plan

AfriNET IT Solutions | Executive Summary

AFRINET IT SOLUTIONS
Sample Business Plan

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EXECUTIVE SUMMARY

OVERVIEW

AfriNET IT Solutions is an exciting start up business that was conceptualised by creative and dynamic business entrepreneurs, Adrian together with two other committed, dedicated and passionate business partners; namely, Lesedi and Hilton. The business is a Close Corporation and was formally registered on the 9th of November 20X0 to provide an array of IT related solutions. These solutions include: Personal Computer repairs and maintenance, Website Development, E-Mail and Internet solutions, Network Installations and Configurations, Profiling Documents, Software Development and other related services.

This business plan is drawn up in order to gain an understanding of the External Environment, Industry, Market as well as the Internal Environment that the business shall operate in. The business plan is an instrumental tool that the business entity will use to obtain funding as stipulated under the ‘Financial Overview’ of this Executive Summary.

BUSINESS OPPORTUNITY

The business concept is based on the opportunity that was realised by the owners of AfriNET IT Solutions. Currently, there are not as many businesses in the West Rand that provide a wide array of Information Technology Services. The few businesses that are operational render their services at relatively high prices as the current scenario is that the demand for the services is high and the supply is low. Most of these businesses take a long time to render repairs and this inconveniences clients. A majority of service providers have a poor understanding of the clients’ needs and are usually not trusted in terms of professionalism, efficiency and effectiveness.

AfriNET IT Solutions will step into the market and establish itself as a business that cares about its clients and fully understands their needs and preferences. The business will be highly value oriented and will focus on developing strong relationships with its clientele. The business will offer a strategic set of Information Technology services and these will encompass computer repairs and upgrades, networking solutions, internet café services, on site computer training, electronic document filling (achieving), electronic document management solutions and other Information Technology oriented solutions.

THE MARKET

The market for Information Technology (IT) solutions is broad and encompasses individual computer users, small business IT users, medium business IT users and large business IT users.

TARGET MARKET

The business will target both the corporate and individual market segments. The target market of the business will essentially be composed of Government entities, corporate businesses and individual clients.

MARKET STRATEGY

Improving and ensuring competitiveness shall be instrumental to the success of AfriNET IT Solutions. The business will be customer centric – it shall essentially focus on having a better understanding of its customers than its competitors. Particular focus will be made on ensuring efficiency by providing the target market with fast and reliable technical IT Solutions.

The business will acknowledge and keep in mind key success factors such as value based marketing, creating value laden long term relationships with its clientele, forging strong relationships with strategic alliances, responsiveness, offering quality services and quality assurance, and encouraging repeat purchases.

COMPETITION

Competition for AfriNET IT Solutions will emanate from both direct and indirect competitors. There are a number of Computer repair shops and Internet Cafés in the West Rand with an established clientele. Direct competitors include:

ABCXX Web – Clearwater, Gauteng
XYZXX Computer Shop – West Gate, Gauteng
ZYZXX Matrix Warehouse Computer Repair Section – Gauteng
EFGXX Comp – Peter Road, Gauteng
IFXXX Dynamics – Ontdekers, Gauteng
Inter ARFXX Computer - Gauteng

Indirect competition will emanate from the various internet cafes that do not necessarily provide computer repair and networking solutions. Indirect competition will also emanate from companies that have their own full time, in house IT technicians.

FINANCIAL OVERVIEW

The business will require finance in order to acquire capital equipment as well as make payments towards its operating costs. The identified potential funding providers of the business include: Commercial banks such as ABSA, Standard Bank, Nedbank and First National Bank. Additional potential funding providers include private and public grant programmes such as those provided by the National Empowerment Fund. The business could also seek assistance in terms of Micro Loans from Government Initiatives such as The National Youth Development Fund. Owner’s contribution will also be another source of start up capital. For the purpose of this business plan, it is envisaged that the business will require a bank loan of R135, 000, a bank overdraft of R25, 000 and lastly owner’s contribution of R10, 000. Additional funds will be requested at a later stage when the business expands and diversifies. The security for the borrowings will be a Notarial bond on the assets and Khula Credit Guarantee Scheme.

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